Online Media Management
While all businesses understand they need a website, there are still only a small proportion of websites that are reaching their potential of delivering on their objectives. Most sites are simply an online brochure rather than a marketing channel.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
How We Work
By considering the organisation’s objectives, the target audience and realistic measurable results, the website’s structure, design and content can be far more focused and effective. Web development today needs to bring together the resources and experience of many disciplines including strategy, marketing, design, software development, search engine marketing, hosting and security.
Mkenya Vibrant has over five years’ experience in these areas to advise, develop an online strategy, deliver the project and put in place analytics to measure the site’s success.
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
